It is interesting question for me.It affect us to comment on each aspect in the analysis of this product.
Each has a different answer. However, we should think for ourselves in the
selection of product. What is the most important for use of product and services.We need to look into that point.
Overview and Objective of Product Positioning
Welcome to the most controversial phase of a product positioning. (Ok, it really is the second most controversial - naming is the most controversial.) There will always be a pull from two different extremes when you are talking about positioning. There are those who want/need the company/product to sound like "the next big thing". This type of positioning will be broad and complex. Then there are those who actually have to sell the product or service. They want a positioning that is narrow and clear. If you are a small boot-strapped company, the narrow and clear positioning is critical to your success. If you are a venture-funded or very large organization, the broad and complex positioning may be required to get the attention of the right people. This document only deals with the narrow and clear positioning due to the personal bias of the author.
Who Should be Involved ?
Positioning should be a formal exercise, no matter how large or small the organization. If you are discussing company positioning, it should involve all senior management. If it is product positioning, it should involve representatives from Sales, Field Engineering, and both product marketing and marketing communications.
The Product Positioning ?
A meeting or conference call with all parties involved is critical. Ideally, everyone should be in one room with a white board or large tablet to keep track of ideas and thoughts. It is also important that everyone have a say and that the highest-ranking person does not dominate the meeting.
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